Agenda and minutes

The Council’s Licensing Enforcement Officer presented a report in respect of an application for a three-year time-limited premises licence by El Row UK LTD (the applicant) for Elrow Town, Parsloes Park, Gale Street, Dagenham RM9 5PU.

The application sought a licence for the years 2022, 2023 and 2024, with the first event to be for one day on 20 August 2022, for 22,000 members of the public and 999 staff and performers. For years 2023 and 2024, there would be one event over Friday, Saturday and Sunday in either June, July, August or September, with dates and capacities to be agreed six months in advance between the applicant and the relevant parties.

The applicant sought the following licensable activities:

·  Plays: Friday & Saturdays 11.00am to 22.30hrs,

Sundays 11.00am to 22:00hrs

·  Live Music: Friday & Saturdays 11.00am to 22.30hrs,

Sundays 11.00am to 22:00hrs

·  Recorded Music: Friday & Saturdays 11.00am to 22.30hrs,

Sundays 11.00am to 22:00hrs

·  Performance of dance: Friday & Saturdays 11.00am to 22.30hrs,

Sundays 11.00am to 22:00hrs

·  Supply of alcohol: Friday & Saturdays 11.00am to 22.30hrs,

Sundays 11.00am to 22:00hrs

·  Opening Hours: Fridays & Saturdays 11.00am to 22.30hrs,

Sundays 11.00am to 22:30hrs

A representation was received from a responsible authority, namely, the Metropolitan Police Licensing Officer, under the licensing objectives of the prevention of crime and disorder, public safety and the prevention of public nuisance. Representations were also received from the Council’s Environmental Enforcement Officer under the licensing objective of the prevention of public nuisance, as well as from a resident, raising concerns around traffic management, damage to the conservation of Parsloes Park and clean-up costs.

Meetings were held between the applicant and the Metropolitan Police, the Licensing Authority and the Council’s Environmental Enforcement Officer. As a result of the meetings with the Environmental Enforcement Officer, an agreement was reached and their representation was withdrawn. After engagement with the applicant, the resident also withdrew their representation, following agreement to an additional condition proposed by the applicant stating that "The premises license holder shall ensure a security presence to oversee customer behaviour at each toilet block area during opening hours."

The Sub-Committee first heard from PC Owen Dunn, Metropolitan Police Licensing Officer, who wished to put on record his condolences as to the passing of Sean Williams, an event licensing planner and co-ordinator at Slammin’ Events (the event production company working on behalf of the applicant). He then detailed the chronology of the Police’s representation, noting that he had contacted Slammin’ Events on 20 April 2022, asking whether they would consider reducing their application to a one-year time-limited premises licence, as opposed to the proposed three-year licence. On 21 April 2022, he received a response rejecting the proposal, as Slammin’ Events had previously considered a five-year licence which was subsequently reduced to three years, and the suggestion was not commercially viable.

Police engaged further with the applicant, conducting a site visit on 29 April 2022, and met with Slammin’ Events on 12 May 2022, resulting in a Community Impact Assessment, aimed at mitigating  ...  view the full minutes text for item 2.