Received a report on the Dagenham Heathway Regeneration Strategy which sets out a vision to maximise the potential of the town centre area. The Strategy contains proposals to regenerate the area through improved retail provision, including the re-introduction of a major supermarket retailer, new high density housing and an environmental improvement programme to enhance the public realm in the area.
Discussed issues relating to the advantages of pedestrianised shopping areas, links to the redevelopment of South Dagenham and the proposed East London Transit extension.
Agreed, in order to assist the Council in achieving its Community Priorities of ‘Regenerating the Local Economy’ and ‘Raising Pride in the Borough’, and to promote the social, economic and environmental well-being of the area, to:
1. Adopt the Dagenham Heathway Regeneration Strategy for the purpose of consultation within the Local Development Framework (LDF);
2. The design of the first phase of the Public Realm Improvement Programme for the Heathway (Parsloes Avenue to Dagenham Avenue);
3. The Director of Regeneration and Environment investigating the potential for a feasibility study to be undertaken in connection with the possible re-routing of traffic away from the main shopping area; and
4. Further advice being presented by the Director of Finance as part of the next regular budget update on the detailed financial implications of the Regeneration Strategy, including opportunities for funding from the Council’s Capital Programme.